https://www.brookelewisdesign.com/home daily 1.0 2026-03-19 https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/0b0d0793-e775-4c30-b65c-0d2eb53e9fe8/Starbucks+Coffee Home - Starbucks Improving the Coffeehouse Health Page for internal Starbucks Partners to have a clear understanding of their stores key metrics and what the next actions are. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/f325415b-d154-43dc-aa58-33da26692596/GM+Image.jpg Home - General Motors Research, design and prototypes for internal, and customer facing sales tools. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1619733740440-CCL3QO6SVZ47AN0YB8IB/FarLandMD+Cover.png Home - FarLandMD Designing the beta launch of a new start-up healthcare management system. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1609868995229-QEQD61ZHPLMZ92ELDBW2/Hello+Package+Container Home - Hello Package Improving the usability and navigation of a start ups application through improved UI and education features. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1593529605659-183UUCJTBY21FN70371V/Accessibility+Vision.gif Home - ACCESSIBILITY STUDY Re-vamping of a previous native application to become more accessible for all. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584403191554-QBZZYNV3UZORS9MWAT9G/mockup-of-three-iphones-xs-max-lying-on-a-customizable-background-253-el.png Home - MUSIC MIDTOWN A Native Application: How to improve the overall experience and navigation of music midtown through your phone. https://www.brookelewisdesign.com/about daily 0.75 2026-03-19 https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584894603128-BTMW2HCWENN3K2RRKPAY/IMG_2101.JPG About https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584894649778-3VWZB6WXKK9VTRGAA3KT/IMG_3129.JPG About https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584895019902-K606MVTP23XYBNQVSN5W/15392960_10208312642710080_3432223163852226026_o.jpg About https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585090351476-US57MPXTIW3YG7CKOQF7/IMG_2426.JPG About https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584895022595-YILMHT4XH45TIQTSMVOJ/382796_4254625600261_985753404_n.jpg About https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584894437356-7JN2IQZ301NOLNIX0QNQ/IMG_0867.jpg About https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584895272138-MSDKMSJPJ66L55SIZS2J/IMG_0509.jpg About https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/3cd97d8f-85b3-476c-8719-31a57778a563/36.jpeg https://www.brookelewisdesign.com/music-midtown daily 0.75 2020-03-24 https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584945905262-YRZJCTGITL1BNM67XRQT/d138c820-0233-4047-a500-4e460e9efb50.jpg Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584947011122-6ZM0KFBHG9LU1J0J9QMR/story+1.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584945909545-888HA5IRJ5IFO0PC5B91/7bc440d9-079f-4f73-92ec-f73f19fe6134.jpg Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584947039824-QCMMJ08W1VT440AMM4VV/story+2.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585024709944-GYG37WBR0WDQJJF7CTAE/Screen+Shot+2020-03-23+at+3.19.30+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584945943106-OCAKR09TGTK91FV3S6NP/Screen+Shot+2020-03-23+at+2.43.16+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584947048773-N0LAMFJWAUH8W567WJT3/Screen+Shot+2020-03-23+at+3.00.54+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585024707689-XVP75351UTW0BDG7AVGJ/Screen+Shot+2020-03-23+at+3.19.25+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584945945589-KZBG0CX1S0LVWTBJJMMJ/Screen+Shot+2020-03-23+at+2.43.24+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584947070351-62B6SB07ZVSEAF6UL7NT/story+4.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585024707534-SWPFSBY74DOMQISD76Q5/Screen+Shot+2020-03-23+at+3.19.22+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584945948753-X6NJSLYE4SHSJ5B84CYS/Screen+Shot+2020-03-23+at+2.42.54+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584947077492-ZMEGFAU0V8OPAEFYE5CX/story+5.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585024708720-5RRWJDRD60HIRLT71MB0/Screen+Shot+2020-03-23+at+3.19.20+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584947085711-J8IYP0ENX2UFLOJUAI1H/story+6.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585024548976-S5X29ES3GGZGKPSPNFO4/Screen+Shot+2020-03-24+at+12.29.25+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584944006580-LVS36098SQ466XNBY15W/Music+Midtown+App+project+outline.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584944387211-VF1Q26LMPW3JCIIVICFP/Screen%2BShot%2B2020-03-23%2Bat%2B2.18.17%2BAM.jpg Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584944992593-FCDTJQ1MBI7LQLGUEL7B/Screen%2BShot%2B2020-03-23%2Bat%2B2.28.31%2BAM.jpg Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584945044004-QWTVEJDMW682HH4S5M33/Screen%2BShot%2B2020-03-23%2Bat%2B2.17.30%2BAM.jpg Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584945651936-J0VDC6SXX5ABNMNDVGSG/e5b5190e-67c4-4902-9733-e04f10e4ef88.jpg Music Midtown - User Interviews 6 Users Interviewed 4 Women, 2 Men All attended the festival We took all the key pieces of our interviewees data and created an affinity map. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584946429776-CG3FE80YR0X1CUA5YFRS/Screen+Shot+2020-03-23+at+2.53.06+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584947286280-XXQ7Y5LENPZA5HRVACS1/Journey+Map+Current.png Music Midtown - Current State By examining her current journey map we were able to see the downward trajectory of her frustrations at the festival when she can not find her friends and she can not navigate the crowds. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584947307980-G2OFJHJKS7HQX1NBV4ER/Journey+Map+Future+State.png Music Midtown - Future State Looking toward a future state with this application in mind we can see that with the ease of navigation the overall experience increases, which means she is also more likely to return in coming years. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584947614228-SFGO0WTZ1CBTK3FME700/Screen+Shot+2020-03-23+at+3.12.35+AM.png Music Midtown Past to Present https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584948933393-YP996TA0WH9K3WXNWI70/Screen+Shot+2020-03-23+at+3.31.32+AM.png Music Midtown - Navigation Features After creating a profile, any user could add friends from their contact or number to know their location during the festival. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584948817876-X1SSWAUB05H4N0NFVEL4/Screen+Shot+2020-03-23+at+3.31.24+AM.png Music Midtown Highlighted path to represent the ease of creating your own personal playlist. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584949755015-GQT6GOHW4X113FJTG2G5/Home.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585024975317-9U8KZO3NQA1KLBVCJTVN/Map+Friends+On.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1584949800261-YUJUW73LEN5B8FOF69Y8/Recommended.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585031105211-WSHM1M6VIVFFBH38OKMQ/Screen+Shot+2020-03-24+at+2.22.34+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585031124108-842PJOBZ2U9VO8AKNL2S/Screen+Shot+2020-03-24+at+2.21.41+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585031138567-7QZA8E0SCJX20V5GQ2OZ/Screen+Shot+2020-03-24+at+2.20.51+AM.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585085588675-DIGECI69XXHVDNG700S5/mockup-of-four-overlapping-iphone-11-pro-floating-in-a-customizable-surface-788-el.png Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585029711511-L09IDE5DSVFEJ2J6O8G3/me.jpg Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585029614004-F8E4672ZLBEA6999G5U9/brooke.jpeg Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585029742691-2341YE2HNV6YZ66O3IBG/christian.jpg Music Midtown https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585029783293-CP99QR2FMRJ3V34DECKZ/thomas.jpg Music Midtown https://www.brookelewisdesign.com/accessability-case-study daily 0.75 2020-05-27 https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1590613681603-AXHE71NEXLN47QYCSZJG/accessibility+photo.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589571688463-YK7LT9JY7I01QXUW2YEW/Vision+Disability+.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589571743155-T6ECKRP45A7INY6GF1VB/Hearing+Disability.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589571770629-00NMZ02KISPG2GUNBEL9/Physical+Disability.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589571804483-YPYH9TJU0B85ENLM28VC/Learning+Disability.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589828031055-QBBUQ3HAK6PPWS08KSBO/Accessibility+Coded+Gif.gif Accessability Case Study - What can UX do? Many solutions to these needs depend on the development team for code related to screen readers, alt tabs, closed caption videos, keyboard and gesture inputs. So what can we do in UX to maintain inclusion? Color contrast, font/button size, understandable copy, object consistency, and so much more. The opportunities are endless. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1590257793196-41YS3I5DHMCDKZ0ZW621/ColorBlindTest.gif Accessability Case Study - Ishihara color blind test 1 in 25 men are colorblind, and 1 in 200 women are colorblind. 98% of colorblind have Red-Green Color Blindness. Depending of the level, any of theses number would be illegible. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589830935633-FY8634CX98E7GE6Q0X8M/PRE+Tutorial+1.jpg Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589830923816-QDTWAQE8Q3AI6L8L41H5/PRE+Tutorial+2.jpg Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589830787116-EJHFFJ156H0WPQK43RIQ/PRE+Tutorial+3.jpg Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589830763833-21P5CTVW7JYTDX53XKXY/PRE+Tutorial+4.jpg Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589833465703-4JC8M36CXM3QZABG2W0V/Group+1.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589833513025-A64NW31879C6TAN70ABW/Group+2.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589833601612-Y1YCS92LT1QVRSCX9GNQ/Group+3.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589833631834-VJ8SK00807XHUCJF96AZ/Group+4.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1590614691424-LT77G5G18QTL1XGJQKXL/Call+to+Action+Toggle.gif Accessability Case Study - Consistency & Actions Being consistent in call to action buttons and patterns throughout a digital product greatly improves accessibility for physical and learning disabilities. From screen readers to tab features, touch and gesture buttons should be at least 44px x 44px and have defined color coded access and error management. Always using consistent language and focusing on back and skip features in any optional action. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589916877447-GZCFT6VE9TETPP7XJYEL/PRE+Tutorial+1.jpg Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589916892806-I4C31FI8V50OPHVK0HCP/Create+Account.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1589916921500-VDZGV9J07LOH08E7WRB4/Create+Account+Empty.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1590029365078-ODDT1ILJV5MAJQYTP151/Dyslexia+Font Accessability Case Study - Typography & Learnability Typography can be a beautiful and subtle way to express a product’s brand or identity. But copy also carries weight to be the most direct information about a platform. This typography, developed by Dan Britton, is meant to demonstrate the hardships of what reading can feel like for someone with dyslexia among other reading and cognitive learning disabilities. For this reason, sans-serif and weighted fonts are recommended for dyslexia readers. And who said legible can’t be beautiful? https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1590077339974-7ZY47L1G0WAI4RJK1W7U/Coyote-SemiBold+Font.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1590077366080-5VP23DBXH7V99QMGBA45/Open+Dyslexia+Font.jpg Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1590077397040-XU8P2KEVP0FBZQ9IM6IF/Poppins-ExtraLight+Font.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1590170993633-U5VRNAWCNB0YY79OTXEU/Style+Guide.png Accessability Case Study https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1590171178467-PYUVIK9B8MLIKO79JG6S/Eye+ball+Gif.gif Accessability Case Study https://www.brookelewisdesign.com/contact daily 0.75 2021-03-21 https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1585255275584-ZX7LOB2HPJQPCTI8KMPT/design-quotes-minimalism.png Contact - Let’s connect! 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Currently available for work. brookelewisdesign@gmail.com Instagram LinkedIn https://www.brookelewisdesign.com/resume daily 0.75 2025-09-25 https://www.brookelewisdesign.com/hello-package daily 0.75 2021-03-04 https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1593721277878-UI7PGN4OS3FUFQ7YTU4V/Image+from+iOS+%288%29.jpg Hello Package The mailroom on entry https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1593721287041-VTB4VNTT0LIEMT06Y2J5/Image+from+iOS+%2811%29.jpg Hello Package The Kiosk https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607966480889-2820WOZTC5L010O86QL3/HP+2.jpg Hello Package 2: App Tutorial https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1593721284318-82R04FLMQYHOZOY40NOA/Image+from+iOS+%286%29.jpg Hello Package Package Zone Description https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607966525023-IS9STVVX1052DHGVALNK/HP+3.jpg Hello Package 3: Package Arrival Notification https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1593721272428-BCB0VHRZLGJLNQ9EENP3/Image+from+iOS+%2812%29.jpg Hello Package Security https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607966466989-1L08SSW1FUVM2JM1MVUK/HP+1.jpg Hello Package 1: Download Hello Package App https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607966578779-34HG7TKNLYFQ46QH897R/HP+4.jpg Hello Package 4: Finds package in mail room easy after tutorial https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607966589386-H01G95PKHIVB9UPJ6XW8/HP+5.jpg Hello Package 5: Jamie happy at home with her package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1593719725050-FL8E0PNOWF3CQBNNF4VZ/The+Process Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1593719258447-4BC9Y7GM020STXPRQGXX/Break+Down+Project+Plan Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1603817611475-2OBZZQDN7MWRGQ7DPNWP/market+research.jpg Hello Package - Market Research Evaluating Hello Package’s competitors and comparing their software to traditional LEMES functionality with overall comparable applications. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607027621650-92VEZ43P08LCKIBQ6BOX/Competitive+Analysis+Overview Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607027762387-K05K1N4RYIGN1AC44313/Comparative+Analysis+Hello+Package Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607028561790-X206C216KQ8TBQE8M6HL/5da615998d88f9140aa3a4a4_facebook-researcher.jpg Hello Package - User Research Surveys, Observational, Interviews… OH MY! https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607030926337-MTX3XLEB40XOB6MM8Z1O/Key+survey+Data Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607032021360-R33MLVWFYW32P1SSUT77/package+discovery+illustration Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607031994271-TWDTG62OQS74YLGRWINH/package+en-route+illustration Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607032119988-RVK1IAUD6QL5GGQ794PF/Package+delivered+illustration Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607032347059-3L01XUV9GTEA3SN66ZR6/Screen+Shot+2020-12-03+at+4.50.16+PM+%282%29.png Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607034284133-V5SQ5LSTJIPXKIYL8JB4/video+footage+1 Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607034319753-ULO6CMU803NKZ1SAUY2J/video+footage+2 Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607034357321-XHNMNRYELLWFUNYRF48Z/video+footage+3 Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607034879521-S4GKMRU7TLQVP8KCR0UK/Current+State+User+Flow Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607300300576-6F4AC6LEQIVRTP8GAYEK/Affinity+Map+Before Hello Package Before… https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607300359356-8LXEM29LAGFS9IV7STQG/Affinity+Map+After Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607878897453-3HZ7BPENCDYKM6QKZHHM/19%25 Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607878867851-BO499EFBCMURKDY9BQ3O/33%25 Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607878713805-H48FQLSP5DX9EDZHGGWZ/23%25 Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607878816871-I44LQL4MM9EMJ8PW9SDJ/23%25 Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607883134145-RI67MR8GNQ8SMZ6MTUNT/Jamie%2C+Persona Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607984970682-A47GA4A346EDD6IM89XI/Convenience Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607984900510-SFGIGDMF0SCSKN3STUSN/Intuitive Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607984931686-CFTDAZOPFMOU3P71EVAT/Secure Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607885828722-Z974TRKD6E06UX80KGRI/Journey+Map+Receiving+a+Package Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607984025626-FFNBFPN8SP04NNU75BCG/boxes%2Billustration Hello Package - The resident needs a more intuitive application interface tailored towards resident package deliveries. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607967674738-NBED9959CKQK4NK2X9ZI/sketching+GIF Hello Package - Bringing the research to life in a tangible way https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607968053239-LU5S97L5QT4NSV2IBWJW/Design+Studio+Sketches Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607968724465-LNFFM5Y4KXJJVV38Y1UL/Annotated+Wireframes Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607969778043-YNPUK2HM9RY1H6RL90O2/Usability+Testing Hello Package - Our Testing: 6 - Users Tested Designs Remotely 5 - Tests were Conducted 13 - Total Screens Evaluated https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607977409655-BBKFPSZZLAIW5NITDUQB/iPhone+XR-XS+Max-11+%E2%80%93+20.png Hello Package First iteration… Looks too much like the tutorial Print too small for A11Y standards at bottom icons Rounded edge appears this page is a pop up https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607978121264-CMS11L3H5V9F41V0NENK/Home.jpg Hello Package Second Iteration… Not sure what was clickable This page looks more like a dashboard Liked the scroll icon for more information https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607977504131-5NESC7Y443BNNP3VTEMN/HOME.jpg Hello Package Final Iteration… Indicating click-ability with skeuomorphism Made the dashboard less busy https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607978625690-GKC7QP3I2F1D0IGW9KRZ/Style+Guide.png Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607979091105-G52L5GFIPXD322F0HL86/1.jpg Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607979078133-803U2TRU1QU6PPC2DEZ4/2.jpg Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607979053571-XK6ARYT5MBGA8CGGCFH0/3.jpg Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607978880778-KTQMGB0LC76IMP0MA21E/4.jpg Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607983031516-5KJ69VDL4ZRHKS47IPD9/Prototype+layout Hello Package https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1607983456485-CYIX9AICW0MA9P5IRXFB/Package+delivered%21 Hello Package https://www.brookelewisdesign.com/farlandmd-1 daily 0.75 2021-11-11 https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/9c54d270-edc6-4aa9-98db-988e25aa4efc/My+Users+Hover+Account+Home.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/adbcc909-3726-4f6c-9503-4f5e975995f4/Onboarding+Page+copy.png FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/41ad829f-2376-4993-bd4f-40f12dc12fe0/Insurance+Hover+Account+Home.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/0d077159-d3bb-4348-a88d-57648a7f6623/Onboarding+Confirmation+Page.png FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/dd75a232-b15b-4b3f-838f-80969690e483/Setting+Hover+Account+Home.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1636665745053-G3QA9G57M7UGA2X3HLMU/Buy%2BInsurance.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/243ae035-ff49-4c36-82f2-7bd7eb8e0bbd/Account+Home+Page+sketch.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/cd210072-13ae-4224-833b-96d35972da7a/Owner+Account+Pages.png FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/162b2101-bc30-4bc8-ae1c-e6fabb208a84/My+Users+Sketch.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1636665938544-Q0MN01ZLTSPWIFN3NGU2/Mask%2BGroup%2B1.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/100a5df5-10ce-4f04-976e-0b2bcd27d4df/Visits+Page.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/ab9ac308-8f81-4354-9677-aaa6c936caad/Mask+Group+2.png FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1609867920508-Q6TPGGUZCDTNFNP5RU0U/EMR+futuristic+GIF FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1617911019054-ZDF3IYXIL1KFERGS66YH/FarLandMD+Project+Plan.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1617913759016-BEXV5SL9ASDNT98ZMM7F/Hueristics+Chart+FarLandMD.jpg FarLandMD - HEURISTICS CHART Comparing direct competitors to the initial outline of the product. In terms of offers and features within their platform. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1618951875517-YSU4T9M0H1YR3MPN36A2/User+Research+Data FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/1619139264260-KV38WSLJNFO8943QX4J6/Idea+Pivot+Illustration FarLandMD - PIVOT https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/5e1b6cae-7e3d-4820-8a5b-c5678614ad0f/Affinity+Map+FarLandMD.png FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/d9de74ea-f790-4e8e-b42c-1be96a65ebe2/UX+Persona+template+1.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/5d46f2cf-b942-41ce-800b-1d73aa4633c2/UX+Persona+template+2.jpg FarLandMD https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/77d0b3fd-9041-4abd-acfe-d27b12771974/Parents%27+Visit.png FarLandMD First we looked at the journey of a parents visit itself. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/0ce350a0-ad00-4d8b-83db-56601b716dad/Amish%27s+Journey+Map+12%3A2%3A20.png FarLandMD - Make it stand out Next we compared that to one of our persona’s experiences with this visit and medical records needs. https://images.squarespace-cdn.com/content/v1/5e6982bd91dec507c048a5a8/62162999-5f4b-4c4f-aa20-301956fa9bdb/Proposed+IA.jpg FarLandMD - Make it stand out First attempt at IA - using the journey map to inform the importance and need for each topic. 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